| Exam Code | Adwords-fundamentals |
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Exam: Adwords-fundamentals Google Advertising Fundamentals Exam
Exam Details:
- Number of Questions: The exam consists of approximately 100 multiple-choice questions.
- Time: Candidates are given 120 minutes to complete the exam.
Course Outline:
The Google Advertising Fundamentals Exam is designed to assess professionals' knowledge and understanding of the basic concepts and principles of online advertising using Google AdWords. The course covers the following topics:
1. Introduction to Online Advertising
- Overview of online advertising and its benefits
- Different types of online advertising channels
- Introduction to Google AdWords and its role in online advertising
- Key terms and concepts in online advertising
2. Setting Up AdWords Campaigns
- Creating an AdWords account and understanding account structure
- AdWords campaign types and goals
- Keyword research and selection
- Ad group creation and ad formats
3. AdWords Targeting and Bidding
- Understanding AdWords targeting options (location, language, device, etc.)
- Bidding strategies and budget management
- Ad delivery and ad rotation settings
- Quality Score and its impact on ad performance
4. AdWords Ad Formats and Extensions
- Text ad creation and best practices
- Display ad creation and image ad guidelines
- Ad extensions and their benefits
- Ad policies and compliance guidelines
5. AdWords Performance Monitoring and Optimization
- Tracking conversions and measuring campaign success
- Performance monitoring and reporting in AdWords
- Campaign optimization techniques (keyword optimization, ad testing, etc.)
- Understanding and using AdWords tools and reports
Exam Objectives:
The exam aims to assess candidates' understanding and proficiency in the following areas:
1. Knowledge of the fundamentals of online advertising and Google AdWords
2. Competence in setting up and structuring AdWords campaigns
3. Understanding of AdWords targeting options, bidding strategies, and budget management
4. Proficiency in creating effective ads and using ad extensions
5. Ability to monitor campaign performance and optimize AdWords campaigns
Exam Syllabus:
The exam syllabus covers the following topics:
- Introduction to Online Advertising
- Overview of online advertising and its benefits
- Different types of online advertising channels
- Introduction to Google AdWords and its role in online advertising
- Key terms and concepts in online advertising
- Setting Up AdWords Campaigns
- Creating an AdWords account and understanding account structure
- AdWords campaign types and goals
- Keyword research and selection
- Ad group creation and ad formats
- AdWords Targeting and Bidding
- Understanding AdWords targeting options (location, language, device, etc.)
- Bidding strategies and budget management
- Ad delivery and ad rotation settings
- Quality Score and its impact on ad performance
- AdWords Ad Formats and Extensions
- Text ad creation and best practices
- Display ad creation and image ad guidelines
- Ad extensions and their benefits
- Ad policies and compliance guidelines
- AdWords Performance Monitoring and Optimization
- Tracking conversions and measuring campaign success
- Performance monitoring and reporting in AdWords
- Campaign optimization techniques (keyword optimization, ad testing, etc.)
- Understanding and using AdWords tools and reports
Candidates are expected to have a comprehensive understanding of these topics to successfully pass the exam and demonstrate their proficiency in the fundamentals of online advertising using Google AdWords.
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